Managing a website in today’s market can be a full time job. In fact almost all multinational companies today have a website manager or a full team of website managers dedicated to the task of operating, updating and running their company’s website. There are a number of daunting tasks a website manager has to do on a daily basis, and the job can only get harder as the website grows and reaches new heights. The online world is ever changing, so it is important to have a professional website manager who lives and breathes all things web related to help your business reach new markets and gain exposure online. This is especially true if you are a small business owner who is just starting out. As a small business owner you cannot be expected to manage a website full time and run your business if you want to succeed at both. Your website should be outsourced to a reliable website manager or hire one internally to mange your website on a full time basis.
Tasks of a Website Manager
What Does a Website Manager Do?
If you are a small business looking for exposure in the online market place, then a website manager can help you achieve this. A website manager can maintain your website’s functionality and make necessary updates on a timely basis. They can also perform key search engine optimization tasks to ensure that your site is visible on search engines when people are searching for a particular keyword. They can perform daily marketing duties like link building, social media updates and content production. All these tasks can improve your online visibility tremendously and increase your website traffic, in turn bringing you more customers and sales.
For most small business owners, taking on the extra duties of a website manager is not realistic. The Internet continues to expand at a rapid pace, and it’s becoming more and more complex to manage your web properties. Sure, anyone with some technical knowledge can log into the backend of their website and update their content, but an experienced website manager will always create content specific to the end goal of the website. This content will be targeted to their customers. Even the words you choose to update your website with can mean the difference between your site showing up on the first page or getting lost in the depths of internet space.
Website managers can spend years learning through trial and error the inner workings of the Internet. Many small business owners are too busy running their businesses; they don’t have time to take on another full-time job, or even a part-time job for that matter. Hiring a professional website manager just makes sense.
What Kind of Business Would Require a Website Manager?
The long and short answer to this question is any business who wants to utilize the immense power of the internet to reach their potential customers would require a website manager. Do you ever notice why your website doesn’t rank high on searches, or why your site doesn’t seem to look as nice as your competitors? Well usually it’s because if you are a small business owner you may not have the technical know how to do these things or you just don’t have the time. Usually businesses that rank on the first page of Google for searches are the ones who have a dedicated person or persons who manage their online property on a full time basis. Their content is always current and up to date, each piece is optimized for search engines so it is found and ranked high for their value, and besides search engines like Google love new content so a website that updates regularly will usually get favored by Google than one that just sits idol and hardly gets updated.
What Skills Should a Website Manager Have?
First and foremost a good website manager will be ethical and responsible. They will manage your website like it was their own. Good website managers will have the know how about basic website design and search engine marketing. These two factors are most important in managing a website. Those are not by any means the only things that website managers can do. Other skills can involve back end management of the server, hosting and systems, social media marketing, graphic design etc.
Website managers have a very important role in that they are responsible for a valuable piece of a company’s property. They are responsible for developing the company’s authority and trust to their customers online and showcase the initial face of an organization as it appears through the powerful medium of the Internet. A good website manager will always keep the company’s end goal in mind with every update, design or content they upload to the internet. The end goal is to attract search engines and other sites to promote your product or service through effective search engine marketing and deliver more traffic to the company’s website.
Repeat Business Solutions is a full website management service. For more information about having your website managed by a professional website specialist contact us at RepeatBusinessSolutions.com or call: 1-855-839-8727.