Search Engine Marketing | Paid Vs. Organic Search

If you are just starting a new business with a goal to reach your customers through the online medium, which method should you choose, the paid search engine marketing or organic search engine marketing?  Let me explain both methods briefly.  Paid search is when you pay per view or click for your ads on search […]

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Search Engine Marketing Done Right

There are so many alleged methods of doing SEO that just cost money with no positive return on investment.  Many times, things done in the name of SEARCH ENGINE MARKETING actually hurt websites more than help them with ranking and authority. This is why you will find me writing about what to never do in […]

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On-Page SEO Vs. Off-Page SEM

If you’re just beginning your SEO initiatives, or simply aiming to achieve better outcomes, it can feel overwhelming to look for the best ways to promote your website. Many shy away from the task of on-site or off-site website optimization.  Many are searching for factual evidence in respect to exactly what each focus means, and […]

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