Although uncovering and repairing technical issues has become an important section of SEO, in the particular wake of Panda and Penguin, technical SEO has moved nearer to the forefront. You may have thought that the higher quality Google gets, the less result technical problems can have on SEO — I understand I did. But also in fact, it has become the opposite. It’s not that Google can’t decide technical SEO troubles and work close to them — they most likely can and did it for a long time. But it seems they may have decided to force webmasters to completely clean up their sites now.
Using Google’s Webmaster Tools
For many years Google has provided a host of free internet marketer tools to spot technical SEO concerns. Yet I suppose only a minuscule percentage of online marketers actually use the equipment, and perhaps an even smaller percentage are likely to fix the troubles. So it seems that Google eventually decided to take drastic procedures by downgrading sites that had probably the most egregious technical concerns.
Is There A Better Way to Get Site Owners’ Attention than Taking Away Most of Their Traffic?
Today, I’m not saying that most sites with virtually any technical problems are increasingly being downgraded by search engines. But if sites have other conditions Panda and Penguin captured, PLUS they have many technical issues, it’s a simple outcome. Which is to a certain extent why some sites that fix their spammy SEO concerns without fixing their technical ones may well never quite retrieve.
Why Does Google Care For Technical Website Issues?
In most circumstances, it’s not the particular technical issues themselves which are hurting your SEARCH ENGINE OPTIMIZATION efforts, but the outcome that are due to the errors they create. For case, most of us agree that search engines had made a huge push toward showing probably the most user-friendly sites first within their search results. What’s less simple to use than a site where most of the links produce “Internal Server Error” pages rather than what they’re purported to show?
Google Refers Your Traffic to You
Think about it in this method: What if I recommended a product or service to you, but after you bought it, it didn’t really work adequately? Would you listen to me for long term product recommendations? No you wouldn’t. It’s identical with Google. They should refer searchers on the most relevant results. A site associated with technical errors will be downgraded by Google as it provides a less than adequate user experience.
Technical SEO concerns include but are not limited to: Server problems, including a great deal of 404-errors on affiliate sites, plus 500-server errors, and generally pages which can’t be seen by Google or virtually any search engine spider. Wrong HTTP header responses can include redirects which simply don’t redirect anywhere. Multiple redirects like any redirect that makes more than 1 go before a user lands on the page they’re ultimately purported to land on. Misconfigured canonical hyperlink elements, such as affiliate sites that inadvertently pointed every one of the pages to your home page via rel=”canonical”? These are very common. Using JavaScript or cookies to examine content. Search engines traditionally don’t work with JavaScript or cookies. Web pages indexed that shouldn’t be indexed. Not such a big thing but an issue non the less.
The key takeaway here’s to not simply just find your site’s specialized errors, but to fix them. Even if your blog hasn’t lost any traffic over time, if you find a lot of technical errors, they are often keeping you from receiving all the search engine visitors you deserve. It’s very possible that spending every day fixing these problems could settle handsomely ultimately. If nothing more, it will certainly keep users happier!