Although uncovering and repairing technical issues has become an important section of SEO, in the particular wake of Panda and Penguin, technical SEO has moved nearer to the forefront. You may have thought that the higher quality Google gets, the less result technical problems can have on SEO — I understand I did. But also in fact, it has become the opposite. It’s not that Google can’t decide technical SEO troubles and work close to them — they most likely can and did it for a long time. But it seems they may have decided to force webmasters to completely clean up their sites now.
Using Google’s Webmaster Tools
For many years Google has provided a host of free internet marketer tools to spot technical SEO concerns. Yet I suppose only a minuscule percentage of online marketers actually use the equipment, and perhaps an even smaller percentage are likely to fix the troubles. So it seems that Google eventually decided to take drastic procedures by downgrading sites that had probably the most egregious technical concerns.
Is There A Better Way to Get Site Owners’ Attention than Taking Away Most of Their Traffic?
Today, I’m not saying that most sites with virtually any technical problems are increasingly being downgraded by search engines. But if sites have other conditions Panda and Penguin captured, PLUS they have many technical issues, it’s a simple outcome. Which is to a certain extent why some sites that fix their spammy SEO concerns without fixing their technical ones may well never quite retrieve.
Why Does Google Care For Technical Website Issues?
In most circumstances, it’s not the particular technical issues themselves which are hurting your SEARCH ENGINE OPTIMIZATION efforts, but the outcome that are due to the errors they create. For case, most of us agree that search engines had made a huge push toward showing probably the most user-friendly sites first within their search results. What’s less simple to use than a site where most of the links produce “Internal Server Error” pages rather than what they’re purported to show?
Google Refers Your Traffic to You
Think about it in this method: What if I recommended a product or service to you, but after you bought it, it didn’t really work adequately? Would you listen to me for long term product recommendations? No you wouldn’t. It’s identical with Google. They should refer searchers on the most relevant results. A site associated with technical errors will be downgraded by Google as it provides a less than adequate user experience.
The key takeaway here’s to not simply just find your site’s specialized errors, but to fix them. Even if your blog hasn’t lost any traffic over time, if you find a lot of technical errors, they are often keeping you from receiving all the search engine visitors you deserve. It’s very possible that spending every day fixing these problems could settle handsomely ultimately. If nothing more, it will certainly keep users happier!